Lesson series

Maximizing Your Social Media

Social media is an indispensable tool for businesses to reach out and engage with customers. However, with so many platforms and options available, it can be challenging to develop an effective social media strategy. This three-part on-demand webinar series will provide you with the necessary knowledge and skills to leverage social media effectively for your business.

On-Demand Online



Session 1 - Who Are You Talking To?

During the webinar, you'll learn how to define your ideal customer and identify their social media habits. We'll cover tools and techniques for researching and analyzing your target audience, including social listening, competitor analysis, and customer surveys.
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Session 2 - Content Collection/Data Dump

Creating quality content is essential for building a strong social media presence and engaging with your audience. During the webinar, we'll cover the different types of content that are effective for social media, including photos, videos, infographics, and blogs. We'll discuss how to develop a content strategy that aligns with your brand voice and values, and reflects the data collected from the analytics sections of your pages.
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Session 3 - The Ugly Truth

Social media can be a powerful tool for businesses to connect with customers, build brand awareness, and drive sales. However, it's not without its risks. During the webinar, we'll cover the potential negative impacts of social media, including negative reviews, customer complaints, social media crises, and cyberbullying. We'll provide examples of real-life scenarios and discuss how businesses can mitigate and respond to these risks.
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Meet the Instructor

Greg Chanese

For well over 15 years, Greg Chanese has been a professional in the Capital Region of New York, having worked for governmental entities, nonprofit organizations, as both small and large private companies. With all organizations, Greg has utilized his marketing, business management, and technological skills to enhance their mission and goals